Information about us and our observations on the industry we serve.
The banking industry is still gripped by the fallout from the financial crisis, and customer trust is at all time low. Despite the distrust, customers still endow banks with their basic trust of keeping their money safe. This is a huge advantage that must be leveraged wisely.
The banking industry is still gripped by the fallout from the financial crisis, and customer trust is at all time low. Despite the distrust, customers still endow banks with their basic trust of keeping their money safe. This is a huge advantage that must be leveraged wisely.
Banks are being forced to rethink their raison d'être these days. It’s no longer enough to exist for the sole purpose of turning a profit. With a powerful purpose, banks can reconnect with the community they serve and rediscover the very human side of banking – and do well. Find out more on the benefits of pursuing a customer-centric purpose.
The customers have spoken – and in their mind, banks are all the same, focused on transactions, not relationships. Then there’s fintech and new regulations that are re-shaping the market landscape. These unstoppable market forces combined with customers’ dire indictment of the industry should be a rousing wake-up call to improve the customer experience before someone else does.
My friend’s mom is choosing a Christmas present for her insurance agent. As she puts it, it’s one small way she can thank her for going above and beyond during a time of need. So what was it that turned her difficult situation into a personal relationship?