Information about us and our observations on the industry we serve.
As the digitization of daily life picks up, omnichannel banking offers the perfect half-way house between online banking and a traditional face-to-face service.
Banks can create a hybrid customer journey offering both the convenience of digital channels and the reassurance of person-to-person exchange.
Financial services need to offer hybrid services so customers can switch easily between automated services like chatbots, and speaking to a real advisor.
Customers want convenience, speed, and efficiency - and digital channels can fulfill this demand when they put human relationships first.
Chatbots have a big role to play in the future helping financial services make customer service more efficient without entirely replacing human conversations.