There are many benefits to employing co-browsing including improved efficiency to superior customer relations, as well as higher levels of security too.
Technology combined with human expertise can help financial institutions deliver a world-class service that puts the customer first.
Co-browsing is a great example of technology that advances both efficiency and customer service. It allows banks to join customers' browsing sessions in real time.
Customers are now using more than six channels on average to keep in touch with their bank. But they still want human help – probably a lot more often than banks realize. That’s why financial institutions have to ensure their digital transformations enable hybrid interactions – part human, part robot.