There are many benefits to employing co-browsing including improved efficiency to superior customer relations, as well as higher levels of security too.
Co-browsing is a great example of technology that advances both efficiency and customer service. It allows banks to join customers' browsing sessions in real time.
Customers are now using more than six channels on average to keep in touch with their bank. But they still want human help – probably a lot more often than banks realize. That’s why financial institutions have to ensure their digital transformations enable hybrid interactions – part human, part robot.
Investors want seamless advice. But they are often conducting investment research on their own. Find out how co-browsing can turn their solo research efforts into collaborative and trust-building interaction with their advisor.
Banks can use co-browsing alongside a phone call, a chat session, or a messenger conversation and ultimately create a more personalized experience for their customers. But remember co-browsing is different from screen-sharing.