The customers have spoken – and in their mind, banks are all the same, focused on transactions, not relationships. Then there’s fintech and new regulations that are re-shaping the market landscape. These unstoppable market forces combined with customers’ dire indictment of the industry should be a rousing wake-up call to improve the customer experience before someone else does.
How to stay ahead of customer expectations? A Compendium of insight from the Bezos stakeholder letters
For the past twenty years, Amazon founder and CEO Jeff Bezos has published a shareholder letter outlining the company’s operations throughout the year. His letters are thought-provoking and concise, with insightful gems into the relentless pursuit of creating a great customer experience.
While branches across the EU are closing at an increasing rate, the ones left standing have to redefine their raison d’être. Rather than pushing products, forward-thinking banks are now creating memorable, relevant experiences for customers.