Blog

Information about us and our observations on the industry we serve.

Transactions
Customer ExperienceDigital Transformation

Transactional Sameness or Relational and Relevant?

The customers have spoken – and in their mind, banks are all the same, focused on transactions, not relationships. Then there’s fintech and new regulations that are re-shaping the market landscape. These unstoppable market forces combined with customers’ dire indictment of the industry should be a rousing wake-up call to improve the customer experience before someone else does.