Blog

Information about us and our observations on the industry we serve.

Customer Emotions 2
Digitale TransformationInsurance

Empowering the insurance customer on their journey

The majority of insurance customer journeys get interrupted or stalled. They start off well, but generally a bottleneck pops up as soon as there is some complexity in the claims process. Most insurers are not truly considering the journey their customers want to take. With an end to end digital journey, they can radically improve the customer experience, make the claims process a lot simpler and faster, and increase their bottom line. But it has to start with an agile approach.

customer jounrey Unblu
Unblu suiteInsurance

Why Insurers must focus on the journey, not the touch points.

Only 15% of customers are satisfied with their insurer’s digital experience. This is usually because of a disjointed customer experience. Each touch point may be a great stand-alone experience, but their cumulative experience across multiple touch points and channels over time is not. Insurers need to shift their focus from touchpoints to the journey.

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